Sugar industry's fight against tax takes tips from tobacco's playbook

As sugary drink taxes gain momentum globally, industry groups in New Zealand are resisting with familiar tactics — casting doubt on the science and promoting self-regulation. But the evidence is stacking up: sugar taxes work. From Hungary to Berkeley, data shows reduced consumption and improved public health outcomes, especially among lower-income groups. This piece challenges claims of regressiveness, highlighting the disproportionate health gains for vulnerable populations. With support from the WHO, academics, and the NZ public, the time for action is now — and industry influence must not be allowed to derail it. Read More